
ABOUT

Every adventurer lives J. R. R. Tolkien’s slogan, and that is what I am: an adventurer.
After working for well-known hotel chains such as Hyatt Hotels, Hilton Worldwide and Dorint for many years, I needed a new adventure. The time was right in 2015 and my own agency was born: Julia Ueding Sales Consulting. Ever since, we are a full-service marketing agency in the European tourism industry.
Executive Globetrotter
Julia Ueding
Not all those who wander are lost.
J. R. R. Tolkien
My wanderlust pulls me into the world and that is what I turned into a career. I have lived in seven different countries, amongst other the USA, Norway, Spain, Australia and Azerbaijan. I travelled to the South of the USA for the first time in 2011 and I knew this part of the world would always have a special place in my heart. I could not have been happier to gain Tennessee and Mississippi as my agency’s first clients. Every globetrotter needs to retreat sometimes. That is why I have stayed true to my home town Cologne and opened up Ueding Sales Consulting right here.
ABOUT

Adventurous Account Manager
Madlen Madaus
My journey in the tourism industry began in the heart of Canada, working in Revelstoke, where I gained valuable experience in the hospitality sector. These formative years sparked my deep passion for the travel industry and set me on the path to earning a Bachelor’s degree in Tourism Management.
Over the years, I’ve traveled extensively through the United States and Central America, which further fueled my love for exploration and cultural exchange.
Wherever you go, becomes a part of you somehow.
Anita Desai
After completing my studies, I found my passion for marketing. In 2016, I joined a well-known German tour operator, where I developed and coordinated marketing strategies for a wide range of North American destinations.
After exploring new opportunities outside the tourism industry as a Trade Marketing Manager and Account Manager, I returned to my roots and joined USC. Today, I lead our digital marketing and social media initiatives, combining my expertise in tourism and digital strategy. In addition to overseeing our digital efforts, I am also responsible for managing a key client as an Account Manager, focusing on the German-speaking travel market. I’m proud to help our clients achieve success both in the digital space and within the vibrant travel industry in the DACH region.